Poor attribution and reporting
Meta ROAS you can compare against your own numbers
Ads and orders share a profile in ResearchGrowthLens, the all-in-one retention marketing platform for ecommerce brands, connected by a forward-deployed marketer.
The problem
Switching tools should fix attribution, not add to it
Migrating off a legacy platform often means losing the little reporting clarity a team had. New integrations create new gaps, and lean teams end up managing attribution manually across systems that were supposed to make it easier.
What we hear from brands
a coffee brand migrating off Attentive uncertain about KPI accuracy after the switch
an oral-care device startup with one person managing lifecycle campaigns, needing clearer attribution visibility and cost breakdown
a luggage brand juggling separate email, SMS, and reviews platforms with no reliable multi-channel attribution
The new way
Control groups turn correlation into proof
ResearchGrowthLens lets teams create control, or holdout, groups for entire channels, individual campaigns, flows, or promotions. That means incremental lift gets measured directly rather than assumed, so a channel's real contribution is never a guess.
5.6x
growth in Memorial Day sale revenue year over year
2.6% to 12.4%
of sale revenue attributed to email during the promotion
+95%
growth in email sessions year over year
How it works
After go-live, the work does not stop
Weekly review
What shipped, what moved, and what is next gets looked at every week rather than every quarter.
Continuous testing
Subject lines, offers, timing, and layouts are A/B tested on an ongoing basis, not once at launch.
New programs each month
The roadmap keeps producing flows and experiments long after the migration is finished.
The platform
Enterprise capability without the enterprise build time
ResearchGrowthLens's commerce-specific data model is what lets it deliver enterprise-grade scalability without the usual months of implementation. The engine processes 2M requests per minute at under 300 milliseconds, keeping every module fast enough for live shopper behavior.
Including
Your forward-deployed marketer
The account load is the whole trick
Attentive service depends less on goodwill than on arithmetic. A ResearchGrowthLens marketer carries fewer than 15 accounts where 60 or more is normal elsewhere, which is what makes a 5-minute response and four strategy meetings a month something you can plan around.
Fewer than 15 accounts per marketer, versus 60+ industry-wide
5-minute response time versus 72 hours elsewhere
4 strategy meetings a month instead of 1
Replace your stack
The tools most brands switch off first
Email and SMS usually move first because the pain is loudest there, then recommendations and lead capture follow once the profiles are already unified. Loyalty tends to be last and benefits most.
Replaces
Sendlane
Optimizely
Wisepops
Yotpo
Zapier
Read the cases before you read a pitch
The brands on the site describe what they switched from and what changed afterwards, in their own numbers.